In marketing there is a lot of different ways of selling a product and getting the word out to customers. With this said communication and the way of distributing the information is critical. One way that really gets the word out and gets the message passed along really fast is through creating a viral video for a product.
A viral video you ask? Well this is a short clip of a product but it’s not an everyday advertisement or commercial. It can be so out there that you wouldn’t want to see it on the T.V. This video is posted online and then through the process of people viewing it, the more and more people who look at it increases the number of views because they then send the message of it to there friends, families and coworkers.
Everyone remembers the dancing baby clip a while ago, while that was a viral video which was created and through the sending of it on blogs, emails, and instant messengers the numbers of times people viewed it was outrageous.
This a one way that marketers can really get there product seen by many consumers over a short period of time. But marketing companies need to ask themselves these few questions when deciding on marketing through a viral video.
What is the goal of the campaign?
Are you promoting a specific product? How do you want consumers to view the product? Should consumers respond to the video and product in a specific way?
Will this video reflect the brand appropriately?
Many companies actually get a negative response about their brand due to a viral video. Many times that’s because they don’t realize what’s to far and when enough is enough in marketing. The company needs to make sure that the video is funny, appealing but not too offensive to the target market. There is a lot of research that needs to go into the process of creating a video, the concept and the storyline of the video.
Tips to maximize the Viral Potential of Your Videos:
•Keep your video clips short, you don’t want it to long that it becomes overwhelming and time consuming for the viewer.
•Ensure that your video has interesting, entertaining or provocative content, The “WOW” factor! It needs to blow the viewers away and leave them saying “that was hilarious, so and so needs to watch it.”
•Be cautious about including commercial or promotional content. Don’t include a lot of words that make it look like an advertisement; by including the product itself says enough.
•Optimize your video clips to maximize distribution across social network sites. Make sure that everyone can view it not just those people that visit one site. Post it on facebook, youtube, twitter and etc.
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Very interesting read. I think viral videos are one of the best marketing tools out there right now. They are often free to host and inexpensive to produce. Websites like YouTube are absolutely crowded with traffic. Millions of users browse it daily, which allocates a lot of opportunity for marketing.
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