There are many ways and opportunities you have to communicate with a current or potential customer. Following are some common avenues of communication, and the pro’s and con’s of each. Customer preference is key, so asking which way they would most like to be contacted is highly recommended.
Pros:
- You can type faster than you can talk and really think through what you’re saying before sending it.
- It’s convenient
- Creates a written record of conversations with clients.
- Customer may not check their email.
- Customer might misunderstand a question and not be able to answer the information you need.
- Can sometimes lack that important personal touch.
Pros:
- Restores the human contact that email does not have.
- Aids communication by clarifications that might be misunderstood in emails.
- Possibility of not being able to reach customer
- Be a potential time waste
Pros:
- May be too busy to sit at a computer and open document after document.
- Provides a quick hard copy that they can take with them.
- Fax may not be turned on, which means they wont receive it right away.
- Line may be busy and fax won’t go through.
- If fax is a public machine, confidential information may be at risk.
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