How To Study Consumer Behavior!

In the marketing field there are many ways of finding more information out about your target market and the consumers that would be buying your products. Two of these ways are:
• Surveys
• Focus Groups

Both of these types of research studies are used jointly with communication. The marketer needs to talk to the people face to face, or over the phone. Either way the marketer needs to be professional and needs to know how to handle a situation without being inappropriate with his/her mannerisms and communication skills.

The first study is a survey, this is a research procedure used for collecting, analyzing and presenting large amounts of raw data during an interview. By going this route the marketer can get all the information he needs from asking in depths questions with more detail. The marketer needs to be straightforward when speaking and make sure he/she covers all the topics and main points of the product. Surveys help the company gain statistics from the consumer population and see where the product would sell best.

The second form of study are focus groups, these are groups of eight to twelve people involved in a discussion led by a moderator skilled in persuading consumers to discuss thoroughly a topic of interest to the researcher. Compared to a survey this form of study can probe very specific aspects of how consumers prepare to buy, decide to purchase, and use the product. By doing this the marketer can find exactly what the consumer is looking for when they are in the store deciding what they want and which product is best for there needs. The marketer in this instance needs to speak very clearly and listen more to the consumer to determine what they are really thinking of when shopping.

Both of these forms help the company greatly before letting a product go out to the stores. The company knows prior to the release whether the product is going to sell or not. After these studies they can go back and alter the product to what the consumers exactly are looking for.

Giving a good Presentation

In your career you may come across a time when you have to perform a big presentation. Presentations may seem a little scary, especially if you’re the only one presenting, but if you do everything correctly it’s really quite easy. I am going to show you some simple steps on how to perform a solid presentation.

Your purpose
Before you begin you must determine your purpose. Ask yourself some simple questions like the ones below.

• What do I want my audience to learn?
• How is my presentation benefiting the company?

After you have a general idea of your purpose, write a purpose statement. The purpose statement is the answer you have to the questions above. It shouldn’t be more than one sentence and make sure it’s clear and concise.

Analyzing your audience
It is very important to know what audience you will be presenting to. To find out more about them consider their experience and attitude on the subject, education, and what questions they might ask. This will help prepare you for an effective and reaching presentation.

Structuring your Presentation
After you have all the information on your topic, you need to put it all down in order. You need to first have an introduction. Make sure the introduction stands out and addresses all the points in your presentation. People generally remember the opening and closing best so do a good job at giving an overview of the subject. Next have a body explaining each point you made in your introduction. Show demonstrations and examples to help the audience have a clearer understanding. Lastly, you’ll need to have a closing. Sum everything up in a lasting way that will leave an impression.

Then you’re all done! Hope this helps and don’t let those big presentations scare you anymore.

Using Social Networks as a Basis of Business Communication

Nowadays, more and more businesses are using social networking websites, such as Facebook, to communicate online. These sites are being used to communicate amongst employees, communicate to customers, and also to recruit new business and/or employees.

One of the greater advantages of using social networking sites in organizations is that they are usually cheap and sometimes even free sources of communication. There are also limitless possibilities of the amount of people that can be met through these sites. With businesses keeping up with new technologies, they are enabling connections that can be made with other businesses or customers from all over the world.

When trying to reach customers, creating a page for your business on Facebook, for example, would make it easy to communicate with and advertise to customers. Compared to other types of advertisement, customers could always look up the website or go online and view information about the company at their leisure.

Social Networking sites are also a great way for employees to communicate between each other. When the phone is busy or email seems to be out of reach, employees can use a site like Facebook to keep in close contact with fellow associates. Facebook also allows multiple conversations between more than two associates with the ability to comment on each other's pages.

While social networking sites are very popular and are now being praised for helping businesses in communication and growth, there are a few things to be careful with. Because of the large exposure to these sites, such as Facebook, businesses must be extra careful with their use of wording and also with the behavior being represented on their sites as to not offend potential customers or business partners. Businesses could be misunderstood and their reputation could be on the line as a result.

Communicating with a Customer

In any job the most important person is your customer. The person who is going to use your product or service is the person with whom you need to most thoroughly and effectively communicate. Good communication with customers often overlaps with high-yield marketing, as the same strategies cause one to result in the other.

There are many ways and opportunities you have to communicate with a current or potential customer. Following are some common avenues of communication, and the pro’s and con’s of each. Customer preference is key, so asking which way they would most like to be contacted is highly recommended.

EMAIL

Pros:

• You can type faster than you can talk and really think through what you’re saying before sending it.
• It’s convenient
• Creates a written record of conversations with clients.

Cons:

• Customer may not check their email.
• Customer might misunderstand a question and not be able to answer the information you need.
• Can sometimes lack that important personal touch.

PHONE

Pros:

• Restores the human contact that email does not have.
• Aids communication by clarifications that might be misunderstood in emails.

Cons:

• Possibility of not being able to reach customer
• Be a potential time waste

FAX

Pros:

• May be too busy to sit at a computer and open document after document.
• Provides a quick hard copy that they can take with them.

Cons:

• Fax may not be turned on, which means they wont receive it right away.
• Line may be busy and fax won’t go through.
• If fax is a public machine, confidential information may be at risk.

There's an old saying: "People don't care how much you know until they know how much you care." Let your customers know that you care about communicating with them - their way. Asking not only adds another level of customer service, but can be the difference between a one-time customer and a long-term client.

Understanding the Principles of Business Communication

Understanding the Principles of Business Communication-

Business communication, especially the correspondence among people within organizations or between those people and their clients or customers, is essential to the success of individuals and businesses. Because of their importance, such communication should be well written; those that are not waste time and money.

Selecting the Appropriate Medium and Form-

Important as they are, letters and e-mail messages are not the only means of communication available to businesspeople. You can choose from a wide array of possibilities, including:

• e-mail
• instant messaging
• fax
• voice mail
• videoconferencing

In addition to more-traditional means of communication, such as:

• letters
• memos
• telephone calls
• face-to-face meetings

In selecting the appropriate medium, first consider the context, audience, and objective of the communication.

Negative Messages and the Indirect Pattern-

Communicating bad news is sometimes necessary in the workplace. Doing so effectively can benefit the writer and the professional image of any organization. As with any type of writing, consider how your audience will react to your message. Research has shown that people form their impressions and attitudes very early when reading letters. At the same time, bad news is easier to accept when the reasons behind it are explained first. For this reason, presenting bad news or refusals indirectly is often more effective than presenting them directly, especially if the stakes are high. Further, in international correspondence, far more cultures are generally indirect in their business communication than they are direct.

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