How To Influence Customers!

For every marketer in the work force, the first thing that needs to be done to be noticed is by getting your audiences attention. There are thousands of other marketers out there that do the same thing as you. By getting noticed you are distinguishing yourself from others and removing yourself  out of all the "clutter". There 7 traditional media units that marketers use to get there product out.

• Advertising
• Personal Selling
• Public Relations
• Internet
• Direct Marketing
• Publicity
• Sales Promotion

All 7 of these are used by a marketer on an everyday basis. Though there is a certain way of influencing your customers to listen to you. There's two ways of making contact: Exposure and Attention. In order to get your buyers attention you need to someway get them to focus on wanting what you have. Make sure you dramatize your ideas to help persuade the customers your way.  

Even though customers use selective exposure, which is the process of the customer deciding on what they want to be exposed to. You as the marketer needs to get there attention on your product and find a way of getting them focused. Don't force it upon them, but easily inform the customer and always follow these three steps:

• Connect with there needs
• Remind the customer of their needs
• Educate the consumer to there need 
  

By doing all this the customer will be influenced and enlightened by the words you are saying which will lean in both yours and their favor. 

As a marketer you need to always use a professional manner when writing or creating an ad. Though if you can take your writing skills and use them verbally the same way, the customer will fall for your product because you will be able to catch there needs and they will want to get your product from you.

By keeping a professional manner with your clients, those customers will then go refer the product to there friends and family. Everything you do as a marketer has an effect on how you are perceived and how you go about influencing your customers. Always keep everything simple and to the point. Highlight keywords and phrases and keep the customer intrigued. Never forget the customer makes your product sell, they are the final say and whether your product stays around.